Imerco

After conducting in-depth workshops and collaborative sessions with Imerco, we established three foundational audio principles:

#1 The sound of everyday life: When everyday life moves fast, you can’t always control whether the egg timer rings too long, a glass tips over at the dining table, or dad accidentally sits on the remote. Instead of smoothing out these moments, we leaned into them. Each carries a distinct sonic fingerprint: intimate, imperfect, and unmistakably human.

To make the brand feel rooted in real, tangible experience, we explored the use of skeuomorphic elements, sound design inspired by physical, everyday objects. A ceramic mug clinking. Cutlery scraping the tableware. The rustle of a recipe card. These subtle details ground the soundscape in reality while creating a playful and engaging tone.

#2 The frame for memories: The furniture and home decor that Imerco designs is made to support customer experiences, creating the framework so that clients can build lasting memories. We explored instrumentation and musical concepts free from time-bound trends, embracing time to hold space for all generations.

The sound identity is primarily acoustic with modern references, delivering a warm and light atmosphere. Human elements such as acoustic guitar, subtle vocals, humming, and handclaps evoke an instinctively relatable feeling for the listener.

#3 Cheerful simplicity: The simplicity of Imerco’s brand reflects the Danish design tradition, which we mirrored in the music. The melodies are minimalist yet engaging. Soft curves and rounded icons inspire a cozy feeling, a familiar sensation reflected in a short, vibrant audio logo.

Audio logo

In the primary audio logo, you hear comforting sounds: the atmosphere of shared meals around a table, subtle sound design drawn from household objects, and a sparkling melody that serves as Imerco’s signature sound mark.

As Christmas approaches, time spent at home increases. While an audio logo is a core brand element, it must remain adaptable. This Christmas edition incorporates a music box, sleigh bells, and refined seasonal sound design, adding holiday sparkle.

Brand tracks for Imerco

“Appetit på livet”: To build a holistic identity, every sound needed to flow naturally. Our brand track was developed as an extension of Imerco’s sonic essence, capturing the warmth of togetherness, the joy of everyday beauty, and the effortless charm of Danish living.

Experience how these sound elements come to life through the commercial spot below:

The coziness of the everyday: This track was created to capture the warm feeling of a regular weekday. It weaves together warm acoustic instruments with organic sound effects recorded from familiar home objects.