Audio testing
Let’s test your audio
With our global testing partners, we offer a range of audio testing options to help you evaluate the effectiveness of your audio branding — testing the impact of audio logos, music, and product sounds on recall, consumer perception, brand fit, and functionality association.
Let the test do the talking.
What we test
Through our collaborations with global testing partners, we employ both explicit and implicit testing methods to ensure your audio logo, commercial, or product sounds are memorable and impactful.
The most common form of test results. Appeal is how much a target audience finds an audio asset appealing. Recall is their ability to memorise the asset while also associating it with the correct brand. We can even test how quickly a brand is recognised after hearing a sound.
Various methods test the attributes panelists associate with a given audio asset — indicating the extent to which they believe the asset is associated with a particular brand quality or personality trait, such as “innovative” or “trustworthy.”
A panelist in the target market is asked about their likelihood to purchase from a brand before and after hearing the ad. From this, purchase intent can be calculated — and we can also measure the increase in intent by comparing responses of people who have heard the ad versus those who have not.
Implicit association testing enables us to quantify the true intuitive and emotional response to audio — measuring emotional responses that people may be unwilling or unable to report. This allows us to accurately assess whether the listener has the intended emotional reaction, remembers the sound after prolonged exposure, and correctly associates it with the intended action.
When we test
Testing can be integrated at different stages of your audio branding journey — before launch or after, depending on your goals.
Conducted during the production of audio assets to validate assumptions about consumer responses before going live. After defining an Audio Strategy & Concept, we create testable concepts that explore various aspects of your brand’s audio identity.
Performed after a campaign has ended, using customer feedback and campaign performance data to identify any issues. Based on our findings, we continue developing on the sounds that are guaranteed to resonate with your target audience in the audio production phase.
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“After extensive testing across Europe, we ended up with an innovative audio identity that can become uniquely Arla. We have been very proud to see this roll out across Europe in such a quick time because of the belief our markets had in the process and the work.”
Katie Reed
Vice President, Arla Brand Europe
