Audio Testing
Let the Test Do the Talking
Audio testing can be approached in many ways, depending on your needs and goals. Through our collaborations with global testing partners, we employ both explicit and implicit testing methods to ensure your audio logo, commercial, or product (UX/UI) sounds are memorable and impactful.
By combining our proven process with audio testing, we can ensure:
- Qualitative data evaluation, securing data-driven decisions rather than relying on personal taste.
- Emotional appeal, recallability, brand fit, and functionality of your sound and music.
- User testing to ensure the correct functional association of product sounds.
- The possibility for quantitative testing in different markets and segments.
After defining an Audio Strategy & Concept, the preliminary step in building your audio identity, we create concepts that explore various aspects of your brand, which can be used for testing purposes.
Together with our global testing partners Veritonic, SoundOut, and Force Technology, we deliver efficient testing of your audio output, whether it be an audio logo, commercial, or product sounds.
How We Made ASUS Sound Incredible
What?
Appeal and Recall:
The most common form of test results will be based around the appeal and recallability of a specific audio asset. Appeal is how much a certain target audience finds it appealing, and recall is their ability to memorize the audio asset while also being able to associate it with the correct brand. It is even possible to test how quickly a brand is being recognized after hearing a sound.
Brand Fit:
There are various ways to test the attributes that panelists associate with a given audio asset. Typically, panelists may indicate the extent to which they believe the asset is associated with a particular attribute or simply state whether they consider the asset to be “Innovative,” for instance.
Purchase Intent:
A panelist in the target market is asked about the likelihood to purchase from a brand before they hear the ad and then again after hearing the ad. From this, the purchase of intent can be calculated. In addition to this, a test can be made for measuring the increase in purchase intent by comparing the responses of people who have heard the ad versus those who have not.
Implicit Testing
Implicit association testing enables us to quantify the true intuitive and emotional response to audio, allowing us to accurately assess the impact the sound has on behavior.
With this method, we can measure the emotional response that people may be unwilling or unable to report, enabling us to accurately assess whether the listener has the intended emotional reaction, remembers the sound after prolonged exposure, and correctly associates the sound with the intended action.
Let’s Test Your Audio Identity
Get in touchWhen?
Pre-Market Testing:
Pre-market testing is conducted during the production of audio assets to validate assumptions about consumer responses.
In-Market Testing:
In-market testing is performed after a campaign has ended, using customer feedback and campaign performance data to identify any issues.
Based on our findings from the tests, we continue developing on the sounds that are guaranteed to resonate with your target audience in the audio production phase.
“Working with Sonic Minds was a pleasure. Karsten and his team gently guided us through the sonic brand process. They took the time to help us grapple with the growing pains of sonic branding and addressed each of our concerns along the way. Their workshops were vital in helping us understand who we are as a brand through sound. Together we developed our sonic DNA into a comprehensive sonic brand, with the foundation, support, and tools needed to continue growing. Sonic Mind’s expertise, clear communication, and flexibility allowed us to finish our project on time and set us up for success in the future. “
