Audio audit
Request an audio audit
If you want to know how your brand or product is experienced within the realm of sound, look no further. The audio audit serves as an evaluation of your current audio landscape — analysing coherence, recall, brand fit, and appeal, while identifying areas for improvement and opportunities for innovation.
Sound holds immense value as an intangible brand asset. The audio audit helps you understand exactly where you stand — and where to go next.
What is an
audio audit?
The Sonic Minds team takes a meticulous approach, thoroughly analysing your audio identity across all communication platforms and products. We assess how well different elements — audio logos, UI sounds, sound effects, background music — align with your overall brand image and messaging.
The audit also presents the opportunity to explore potential areas of growth and innovation. By examining emerging opportunities in the audio branding domain — new platforms, emerging markets, and current platforms not being used optimally — we can give strategic advice to keep you ahead of the competition.
Why does an
audio audit matter?
In today’s multi-sensory marketplace, sound is no longer optional — it’s a strategic necessity. Every interaction with your brand creates an auditory impression, whether intentional or accidental. Without a proper audio audit, brands risk:
Without a clear sonic strategy, brands end up with different sounds across different channels — social media, TV, apps, events — that feel unrelated and undermine the coherence of the brand identity. Consistency is the foundation of recognition, and inconsistency is invisible until it’s pointed out, at which point it becomes obvious.
Consider the instant recognition that comes with McDonald’s, Intel, or Netflix. Sound alone can create a strong brand identity and enhance brand communication — but only if it’s deliberately designed. Brands that leave their sonic identity to chance miss one of the most powerful tools for building lasting consumer memory.
Audio logos, UI sounds, background music, and voiceovers that were created independently and never evaluated together often pull in different directions — confusing rather than reinforcing brand identity. A professional audit maps the full picture and identifies where elements conflict or cancel each other out.
Many brands spend on music licensing, sound production, and voiceover without ever assessing whether that investment is aligned with brand strategy or delivering return. The audit reveals where resources are being used well and where they’re being wasted — providing a clear basis for future investment decisions.
Audit framework
We analyse your audio across all touchpoints — social media, app sounds, IVR, advertising and more — measuring how well they align in terms of instrumentation, music genre, tone of voice, sound design, and overall sonic character.
We compare your audio output with your brand personality — analysing your archetype, vision, mission, and brand promise — then assess how well the sound reflects who you are using a mixture of AI tools and expert knowledge.
We analyse your audio identity’s appeal by examining your target audience’s auditory preferences. Appeal is inherently subjective — this analysis is always anchored to the specific audience your brand serves, not generic taste.
We make a projection based on music psychology, current trends, and our expertise. How frequently is your sonic identity used? Is there a distinct melody associated with your brand? How unique is it? These factors determine how well your audio builds lasting consumer memory.
Specifically for product and UI sounds. We analyse each sound in terms of the function it’s supposed to represent and how effectively it communicates that function to the user.
Ready to understand how your brand sounds?
Get in touch
What you get from
the audit
Our comprehensive audio audit delivers critical insights and a clear path forward for your brand’s sonic presence.
Full audit of your current use of sound & music across key channels — ads, digital, retail, products, and events. Evaluation of consistency and effectiveness across all brand touchpoints, plus a gap analysis identifying missing opportunities in your sonic landscape.
Competitor insights and industry benchmarks — a clear understanding of how your audio compares to market leaders. Strategic positioning opportunities identified within your specific sector, so you know exactly where differentiation is possible.
Clear, actionable recommendations on how to make your branding and marketing activities more effective through sound. An audio brand roadmap with a clear path from current state to desired sonic identity, plus ROI projections showing the expected impact of audio improvements on brand equity.
Tailored for
every need
Whether you’re an established brand looking to sharpen an existing sonic identity, a product company needing functional sound evaluation for an app or device, or a brand at the very start of its audio journey — the audit adapts to where you are.
There’s no single starting point. Some brands come to us with years of inconsistent audio that needs mapping and fixing. Others come with nothing at all and need a competitive baseline before they invest. We meet you at your stage and give you a clear, actionable path forward.
