Maersk Line

Maersk Line is an international container shipping company and is one of the largest operating subsidiaries of the Maersk Group, the Danish business conglomerate.

Industry:

Transport

Services:

Audio Identity Brand Music

Overview

Maersk Line has developed a Corporate Sound Identity consisting of a variety of branded sound elements to secure a coherent and robust audible brand that can cut across communication touchpoints.

The strategic use of sound is applied in order to strengthen the identity of their brand by securing a consistent and coherent audible performance.

Audio identity

The Maersk Line Audio Identity is created to ensure more efficient use of sound and music by providing a comprehensive library of sound with the advantages of easy accessibility, high flexibility, optimal brand fit, and no limitations regarding rights of use.

Brand tracks

Besides an Audio Logo, Sonic Minds delivered a Sound & Music Toolbox consisting of six different Music Tracks. They all have strong musical expressions that are aligned with and created based on the Maersk Line brand, culture, vision, and values.