Product Sounds for Volvo

Volvo is one of the most well-known car brands in the world with sales in over 100 countries. Since their inception in 1927, they have become the world leader in safety technology and innovation.

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Volvo, Delta Senselab & Sonic Minds

The sound design and acoustics of a car have steadily gained importance within the automotive industry, prompting major car manufactures to recognize the need to put more attention and focus into such. Volvo was no exception.

They contacted Sonic Minds as they wanted to create a premium sound design experience, by having all interactions and information in their cars to substantiate the interior’s feeling and quality.

The Task

Together with the client, we did a study and vehicle research on Volvo’s competitors and their current sound design. It resulted in the creation of alert and warning sounds, all reflecting luxury, and Scandinavian design to match the cars’ new interior of leather and cedarwood.

Creating a Unified Soundscape

By utalizing this collected data we set out to create a custom sound experience for for the vehicle that embodies Volvo’s values and brand identity.

Through careful analysis and creative design a sound environment was created that reflects Volvo’s commitment to safety, innovation and Scandinavian design principles.

Delta Senslab

All the sounds went through meticulous testing, in collaboration with our audio testing partner Delta Senselab. This ensured an alert level suitable for a defined function, annoyance, safety, comfort, friendliness, and perceived loudness.