The Solution

Audio Identity

Our solution was to create a minimalistic sound environment built with precision. Using a subtle, yet dynamic interplay between a UI inspired polyrhythm and a steady deep drumbeat, allowing for complexity within the mix. We also wanted to highlight the heavy contrast used in the company’s visual identity by using instruments that played with the same variation.

This echoed Studio Lenzing’s seamless blend of human sensitivity and technological finesse. Every sonic element was curated to enhance the company’s showreels, while not overpowering the visuals. This balance produced an experience that feels refined, intentional and timeless.

These tracks play with a divergence of sounds between the solid heavy bass notes against the crisp top-end synth elements to build a huge sound, while also maintaining strong clarity in the individual details. This dichotomy allows for the experience to grow with repeated listening, as new parts and interplay begin to arise between these two spaces of sound.

For the Choir track we offered an additional subtle humanistic element by allowing a soft swell of vocal accompaniment. The subtle differences in the resulting tracks provided a double sided soundscape that allowed the brand to have control of the length and feel that might best express their message at each touchpoint. Both tracks utilized a similar backbone of instruments for a strong singular identity, while offering just enough variety to instill flexibility in their use.

Words from Studio Lenzing

“Working with Karsten, Søren, and John has been so easy. They listened carefully and delivered an exceptional piece of sound, perfectly adjusted to our needs, demonstrating not only their mastery of sound design but also a finely pitched creative sensitivity. We gave them the freedom to explore, and they effortlessly captured our ethos, translating it into a unique, compelling sound that feels just natural to our brand.”

David Reina, Studio Lenzing, Strategy Director