Webinar recordings

Driving the Future: Sound as the Next Frontier in Automotive Design

In the age of electric and autonomous vehicles, sound is no longer just about engines or alerts. It’s about identity, emotion, and trust.

In this focused webinar, we will take a deep dive into the strategic integration of sound. We’ll explore how intentional sonic design can shape the user experience, define a brand’s identity, and become a vital business asset in the automotive industry and beyond.

Join us for a rare conversation with Brian Caiazza, the visionary behind Ford’s first multisensory design system. Brian will share how he helped shape the soundscapes of iconic models like the Mustang Mach-E and F-150 Lightning and more.

• How sound is strategically integrated into a brand and product experience
• The challenges of introducing audio identity in the automotive industry
• The emotional and functional role of sound in electric and driverless vehicles
• What brands risk by not investing in intentional sonic design
• A vision for the future of mobility and sound

Whether you’re in automotive, product design, branding, UX, or innovation, this session will offer concrete insights, real-world examples, and a look behind the scenes at how sound becomes a strategic business asset. Don’t miss this deep dive into how sound moves us, and the vehicles of the future.