Doha Debates

With the evolution of modern information technology and changes in media habits, Doha Debates re-emerged as a multi-platform media brand, keeping up the conversation on complex global issues in the digital era.

During the relaunching of Doha Debate’s new brand, carried out by the Copenhagen-based brand agency e-Types, Sonic Minds created a complete audio identity to supplement their new visuals.

Doha Debates required an adaptable audible brand that could seamlessly cut across diverse digital touchpoints and broadcast formats. The sound needed to reflect their solution-focused, dialogue-driven nature while matching the high aesthetic standards set by their visual rebrand.

We created an entire audio language and identity designed to complement Doha Debates’ visual brand identity. The Doha Debates Sound & Music Toolbox consists of different compositions, all originating from the same core sound elements: the audio logo and the full brand track.

Audio logo

The audio logo was crafted in different versions and adaptations, making it simple for Doha Debates to integrate across various video formats–including intro and outro versions for live events, podcasts, and YouTube broadcasts.

The new audio identity provided Doha Debates with a unified sonic signature across global platforms. By combining flexible adaptations with a core brand track, the sound toolbox empowers their editorial teams to maintain brand consistency across all video, podcast, and event productions.

Doha Debates Team

Brand & Communications

Doha Debates