Soundcore
by Anker

In 2018, Anker unified its popular audio lineup under the new Soundcore brand. To support this strategic relaunch, they partnered with Sonic Minds to build a robust audio identity featuring a distinctive audio logo and premium user interaction sound design across their entire portfolio.

As Soundcore positioned itself in a highly competitive audio market, the key challenge was replacing generic system tones with branded sound cues. They needed strategically designed audio that enhanced product usability, reflected high build quality, and built emotional resonance across diverse device forms.

We designed a comprehensive suite of user interaction sounds covering headphones, active Bluetooth speakers, and in-ear earbuds. Each sound cue—powering on, powering off, volume adjustments, and pairing—was meticulously crafted to match Soundcore’s brand identity while providing clear tactical feedback during daily use.

UI sounds

Listen to the compiled Soundcore user interaction sounds below:

User interaction sounds play a direct role in shaping product perception. By establishing consistent, high-quality audio touchpoints, Soundcore elevated their customer experience and reinforced a premium brand image across all consumer touchpoints.