Employee Spotlight: Sietze Rademaker

October 16, 2024

We interviewed Sietze, our business director at Sonic Minds!

Hi Sietze, what drives you?
I’m driven by a desire to perform better than I expect of myself. This started when I was a small kid, and I had to outsmart or outrun others. This drive continues to motivate me in life and in my work, especially in music. I want to be the best at what I do and stay ahead of the trends.

What was the last gig you went to?
I saw Skrillex at a festival in August. I remember it because he started the concert with a Dutch old-school song.

What’s your favorite movie?
I enjoy the James Bond series, especially the theme song and the way they build up to the resolution. I also like indie films, but I can’t pinpoint a favorite right now.

What is the best snack in your opinion?
Bitterballen, a typical Dutch snack.

Where did you travel last?
I recently went to Begur, a town in northern Spain.

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Employee Spotlight: Sietze Rademaker

What made you choose Sonic Minds as an employer specifically?
I was impressed by Sonic Minds’ work on projects like ASUS and DSB. Their online presence and the company’s lean forward branding also stood out to me.

What are some of your hobbies?
I enjoy watching tennis, playing music (especially DJing), riding motorcycles, going to concerts and traveling.

Who is your inspiration?
My mom and grandparents inspired me by introducing me to music. My grandfather’s vinyl collection and my first-ever record purchase (Billie Jean by Michael Jackson) were significant moments in my life.

I try to break norms in music and have always worked a lot with extremes – like how to make the catchiest metal, how to make the heaviest pop

Alexander Vienberg Audio Branding Consultant

How would you describe your musical past?
My musical past includes a variety of genres, from pop and disco to rock and folk. I’m not much into Dutch music, but I appreciate artists like Martin Garrix and Tiesto.

What’s the best advice you’ve been given?
The best advice I’ve been given is to listen to myself and follow my own instincts.

What are you most looking forward to work-wise?
The results. I’m most looking forward to achieving significant results and helping clients succeed.

What is your greatest strength?
My greatest strength is my perseverance. I don’t give up easily and I’m always willing to find new ways to achieve my goals.

How would you describe your profession?
I’m a business developer who helps companies grow and innovate. I enjoy finding new opportunities and implementing efficient systems. I often work with businesses that are on the verge of growth or change.

I’m willing to take calculated risks to achieve my goals, even if it means stepping outside of my comfort zone.