Ørsted

When DONG Energy transitioned fully to green energy, they rebranded as Ørsted. During this transformation, the company sought to establish an audio identity reflecting the philosophy behind their new name and vision for sustainable power.

Sonic Minds partnered with Ørsted to conduct an extensive audio identity process, creating an overarching brand sound grounded in Danish design traditions: simple, high quality, and aesthetically refined.

Choosing a name as historically significant as Ørsted obligated a deliberate and artistic approach to music. The sound identity needed to balance science and art, embodying innovation while maintaining high aesthetic quality.

The core challenge was to translate Ørsted’s strategic vision into an adaptable audio framework that could be applied seamlessly across international video campaigns, corporate communications, and global brand media.

Sonic Minds developed a complete audio identity built around four distinct brand themes, each representing an audible expression of Ørsted’s core values:

• Bold: Confident and forward-looking compositions.
• Optimistic: Uplifting harmonies reflecting a cleaner future.
• Inventive: Modern sound design representing scientific innovation.
• Dynamic: Evolving arrangements that adapt across film and media formats.

Audio logo

Watch how the signature Ørsted audio logo connects their visual identity with sound:

Brand music

Listen to examples of the custom brand music developed for Ørsted’s film and campaign productions:

The resulting brand music system provides Ørsted with an innovative audio identity that supports their global brand positioning. The flexible theme structure allows internal teams and agency partners to produce new films with consistent sound quality.

These films represent just a few examples of Ørsted’s extensive video work, with the audio identity scaling across global campaigns, international market rollouts, and corporate communications worldwide.

Henriette Utke Schiøler

Senior Production Manager

Ørsted A/S