Tiimo
Working on the sonic identity for Tiimo was a meaningful and creatively stimulating opportunity. The challenge of giving an already deeply considered and community-loved product a true sonic voice pushed us to think carefully about every decision. When a product carries this much trust from its users, sound has to earn its place, and that responsibility makes the work all the more engaging to explore.
The challenge
The core challenge in crafting a sonic identity for Tiimo was creating something that could feel genuinely distinct in a space where UI sounds are often forgettable or, worse, disruptive. For Tiimo’s users, sound isn’t just decoration. It’s part of how they experience transitions, task completions, and the rhythm of their day. The sounds needed to feel immediately intuitive and unobtrusive, while still carrying enough personality to reinforce the warmth and playfulness that defines the Tiimo brand. Finding that balance, familiar enough to feel safe and distinctive enough to feel like Tiimo, was the creative tension at the heart of this project.
The solution
At the centre of Tiimo’s Audio Identity was the idea of giving the small purple Tiimo character an audible presence, a sonic personality that could accompany users through their day in the same way the visual character does.
From this foundation, we developed a sonic strategy built around three guiding qualities: playful, intuitive, and engaging. Tiimo’s role is to make everyday tasks feel manageable and even rewarding, so a core principle was to lean into a gamified sensibility, sounds that acknowledge effort, mark progress, and subtly encourage the user forward. This came to life through a signature palette of rounded, bubbly pops and twinkly chimes, grounded by short, friendly melodies and warm major harmonies that feel easy and reassuring to the ear.
The result is a UX sound suite that doesn’t demand attention but quietly rewards it, cohesive, characterful, and built to make the small moments of your day feel a little more like Tiimo.
Words from a client
“We’ve had the pleasure of working with Sonic Minds on a sound identity for Tiimo. It was a focused and efficient process, and throughout the collaboration we experienced strong guidance and great flexibility.
The result adds a completely new dimension to our brand and app. It feels distinctive, memorable, and truly helps us stand out. We’re very happy with the collaboration and would warmly recommend Sonic Minds.”
Tiimo founders Melissa Würtz Azari, Helene Lassen Nørlem & Head of Design Anders Pape
