Papara

We started by diving deeply into Papara’s vision of financial empowerment for everyone, regardless of location or financial background. Through workshops and collaborative meetings, we gathered insights that shaped an adaptive audio identity, seamlessly covering their diverse touchpoints, from personal accounts to corporate solutions.

From the audio logo to UI sounds, every element serves a unified purpose: enhancing real-time user interactions, whether making payments, checking balances, or navigating their financial journey.

To truly capture Papara’s essence through music and sound, we needed to understand them as a company. This meant diving into the core attributes of their brand and crafting a detailed user journey in sound for each customer segment, ensuring the platform and branding feel equally intuitive for every user.

Expanding Papara’s DNA

To create a holistic audio identity, every element must connect seamlessly. The visuals and sound work together to craft a cohesive experience. Naturally, the brand track evolved from the essence of Papara’s sonic identity: its audio logo.

Cash beats

Incorporating the distinct sounds and nuances of the logo, like the initial crumpling of paper and the coin toss just before the voice felt almost inevitable. These unconventional sounds became part of the percussion, adding rhythm in a unique way.

Resampling guitar & bass

The logo’s harmonic elements, two guitars and a bass, are carried through into the full track. As the track progresses, these original recordings are resampled and modified to complement its evolving sound.

This approach to music where you resample and alter existing material is strongly connected to hip-hop and urban music culture where original breakbeats were sampled to create new tracks. This approach also reflects Papara figuratively: a brand that alters and innovates in the realm of finance.

Heavy guitar changes

The heavy guitar changes progression and tempo to create a natural transition into the next part of the track.

Deep bass & plucky guitar

Above the deep bass and heavy guitar, a bright, plucky guitar melody introduces a captivating counterpoint, balancing low frequencies.

Join the party

A core element of hip-hop and urban music culture is the sense of community that surrounds it. To capture this, we infused the music with background sounds of people partying and enjoying themselves, creating an atmosphere of excitement and connection.

Full track

By piecing together each component, from the iconic electric guitar riffs to the unconventional percussive elements, we created a sound that is bold, distinctive, and progressive.

UI sounds

Papara’s user interface sounds were crafted with the same attention to energy and innovation, ensuring every interaction feels as unique as the brand itself and communicates exactly what the user needs to know. Each click, swipe, and notification sound is designed to mirror Papara’s identity dynamic, memorable. From the tangible coin at “Money Arrive” to the rhythmic and catchy sound at “Cashback”, every auditory element in Papara’s UI brings a hint of that rebellious energy, blending seamlessly with the app’s sleek visuals to create an immersive, cohesive experience that keeps users engaged.